Comments on: Google ad manager: Ad serving and managing made easier http://www.mykarma.in/67/google-ad-manager-ad-serving-and-managing-made-easier/ Random ramblings on Life and Digital by Rochit ! Wed, 20 Jul 2011 11:49:01 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: rochit http://www.mykarma.in/67/google-ad-manager-ad-serving-and-managing-made-easier/comment-page-1/#comment-31 rochit Fri, 14 Mar 2008 14:00:23 +0000 http://www.mykarma.in/67/google-ad-manager-ad-serving-and-managing-made-easier/#comment-31 Yes websites with good traffic will prefer their own adserver. As they need to stay in control on whats getting displayed and from whom... but google ad manager is more for the small and medium sites.... as they can optimize their income and will prefer it as they dont have a salesforce. Anyways we already know google is already has control of some good products like analytics, adwords, adsense which most of the big sites use.. what was left is here.. Google ad manager :) but if privacy laws and exclusivity is considered according to law adsense or adwords cannot share data with other google products unless we approve of it... like integration of feedburner with google adsense etc.... correct me if i am wrong.. Yes websites with good traffic will prefer their own adserver. As they need to stay in control on whats getting displayed and from whom… but google ad manager is more for the small and medium sites…. as they can optimize their income and will prefer it as they dont have a salesforce. Anyways we already know google is already has control of some good products like analytics, adwords, adsense which most of the big sites use.. what was left is here.. Google ad manager :) but if privacy laws and exclusivity is considered according to law adsense or adwords cannot share data with other google products unless we approve of it… like integration of feedburner with google adsense etc…. correct me if i am wrong..

]]> By: Kishore http://www.mykarma.in/67/google-ad-manager-ad-serving-and-managing-made-easier/comment-page-1/#comment-30 Kishore Fri, 14 Mar 2008 13:42:23 +0000 http://www.mykarma.in/67/google-ad-manager-ad-serving-and-managing-made-easier/#comment-30 Rochit, what I feel is google is again trying to get in control of private sales of ads as we see that websites with good traffic prefer to go for private sales of ads using their own adservers and not for Google Adsense. Using google ad servers will share all the information about the advertisers with Google Rochit, what I feel is google is again trying to get in control of private sales of ads as we see that websites with good traffic prefer to go for private sales of ads using their own adservers and not for Google Adsense. Using google ad servers will share all the information about the advertisers with Google

]]> By: rochit http://www.mykarma.in/67/google-ad-manager-ad-serving-and-managing-made-easier/comment-page-1/#comment-29 rochit Fri, 14 Mar 2008 10:48:05 +0000 http://www.mykarma.in/67/google-ad-manager-ad-serving-and-managing-made-easier/#comment-29 But Rajeev even pubmatic runs inconjunction with komli your own ad network.... Cant I say the same for pubmatic as you have said about the ad manager ? I think the direct selling of google ad manager is an option and depends upon the publisher to go for it or not.. But Rajeev even pubmatic runs inconjunction with komli your own ad network…. Cant I say the same for pubmatic as you have said about the ad manager ? I think the direct selling of google ad manager is an option and depends upon the publisher to go for it or not..

]]> By: Rajeev Goel http://www.mykarma.in/67/google-ad-manager-ad-serving-and-managing-made-easier/comment-page-1/#comment-28 Rajeev Goel Fri, 14 Mar 2008 06:46:30 +0000 http://www.mykarma.in/67/google-ad-manager-ad-serving-and-managing-made-easier/#comment-28 Hi Rochit, Rajeev Goel here, co-founder and general manager of PubMatic. You bring up some great points with respect to the benefits to Google of Google Ad Manager. It's also interesting to think about this from the publisher's perspective. Is Google Ad Manager good for publishers? Google's announcement of its free ad server is interesting but not entirely new for the market. Free ad servers have been around for some time now, including OpenAds and Expo9 from Exponential Interactive (the company behind Tribal Fusion). From PubMatic's perspective: - Google Ad Manager, like all ad servers, is complementary to PubMatic. Many publishers who use PubMatic do so in conjunction with their ad server, such as DoubleClick's DART for Publishers, Atlas, or Zedo. The ad server is typically used to manage direct-sell campaigns while PubMatic is used to optimize across the publisher’s ad network relationships. - While Google Ad Manager integrates AdSense, the leading solution for cross ad network revenue optimization remains PubMatic. PubMatic is working with multiple publishers who are already using Google Ad Manager. These publishers manage direct-sell campaigns with their Ad Manager ad server and drive increased revenue from the rest of their inventory by letting PubMatic automate and optimize ad serving decisions for them. - Publishers should be wary of utilizing the same vendor for both ad serving infrastructure as well as an ad network. Combining the two represents a significant conflict of interest, which can disadvantage the publisher with respect to monetization. For more on our view of the announcement, please see our blog here: http://www.pubmatic.com/blog/?p=16 We also show an example of how utilizing the same vendor for both ad serving as well as an ad network can lead to poorer monetization for the publisher. - Rajeev Goel PubMatic co-founder and general manager Hi Rochit,

Rajeev Goel here, co-founder and general manager of PubMatic. You bring up some great points with respect to the benefits to Google of Google Ad Manager. It’s also interesting to think about this from the publisher’s perspective. Is Google Ad Manager good for publishers?

Google’s announcement of its free ad server is interesting but not entirely new for the market. Free ad servers have been around for some time now, including OpenAds and Expo9 from Exponential Interactive (the company behind Tribal Fusion).

From PubMatic’s perspective:
- Google Ad Manager, like all ad servers, is complementary to PubMatic. Many publishers who use PubMatic do so in conjunction with their ad server, such as DoubleClick’s DART for Publishers, Atlas, or Zedo. The ad server is typically used to manage direct-sell campaigns while PubMatic is used to optimize across the publisher’s ad network relationships.

- While Google Ad Manager integrates AdSense, the leading solution for cross ad network revenue optimization remains PubMatic. PubMatic is working with multiple publishers who are already using Google Ad Manager. These publishers manage direct-sell campaigns with their Ad Manager ad server and drive increased revenue from the rest of their inventory by letting PubMatic automate and optimize ad serving decisions for them.

- Publishers should be wary of utilizing the same vendor for both ad serving infrastructure as well as an ad network. Combining the two represents a significant conflict of interest, which can disadvantage the publisher with respect to monetization.

For more on our view of the announcement, please see our blog here: http://www.pubmatic.com/blog/?p=16

We also show an example of how utilizing the same vendor for both ad serving as well as an ad network can lead to poorer monetization for the publisher.

- Rajeev Goel
PubMatic co-founder and general manager

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