Mykarma.in

A really great microsite cum viral which i had to share.. Ull be in awe or wtf or simple cool…. Where do they get these creative guys….. Awesome work… Check out the site Let me know your reaction by commenting.

Now I need to go

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1. Get the headline right

It doesn’t need to start with a number, but the reason so many viral posts do start with a number is that it’s a really easy way to communicate that “this content has value”. As much as some people grumble about numbered headlines, the list of Daily Blog Tips’ most popular posts on your right shows that they work, plain and simple. A comparison:

Some Tips to Grow Your Blog Traffic
with
89 Tips to Grow Your Blog Traffic

The second headline is more clickable because you know you’ll be getting a lot of value from the content. The first headline, however, might contain only two or three tips. Also, the higher the number, the greater the chances that you’ve not seen each point before.

That being said, you can communicate real value without using numbers. The best headlines rouse a reader’s curiosity, or promise value, and there are a lot of creative (text only) ways this can be done.

2. Try tapping into buzz-worthy topics

Content that talks about what is currently being talked about tends to get talked about. Huh? Not pretty to say, but it’s true. Linking your niche to the current big thing, whether it be Britney Spears’ downfall or Google’s online monopoly, is a tried and tested recipe for viral success.
3. Try cramming lots of value into a small package

If I give you a 40 Rupees a week for ten years, you’re not going to care so much. If I give the same amount of money to you in one lump sum of 20800 Rupees, you’re going to be impressed, and you’re probably going to tell your friends. The same principle applies to viral content. More value in one place means more impact.
4. Learn from what works

Head to your favorite A-list or B-list blog and take a look at their list of Most Popular Posts.

Head to the front page of Digg, or del.icio.us, and note down the types of content you see there.

Through both these exercises, it’s more than likely you’ll be met with an idea that can be readily applied to your niche.

For example, let’s take a viral post from the sidebar on the right: 101 Blog Tips I Learned in 2006. What tips did you learn about your niche in 2007? Let’s say you blog about Italian food. 101 Italian Cooking Tips I Learned in 2007. Easy. Or SEO. 101 SEO Tips I Learned in 2007.

You’re using a proven formula to produce a radically different article, and I bet both of those would have a good chance of going viral within their respective niche (and possibly outside it).
5. Cut out the fat, and then some more

Viral content never starts with a winding anecdote, or a long explanation. It ruthlessly cuts out the fluff and starts with what’s important: the value. If you do have a fluffy intro, you can bet visitors will scroll right past it.

Any information that does not make your post easier to understand, or support your core message, needs to be cut, and cut without remorse. If you can make the same point in less words, do so.

Social media is best characterized as a war for attention. You can’t waste a drop of it on the unimportant.
6. Sew links into what you write

Carefully chosen outbound links add depth and value to your text. The trackbacks and impressions they leave on other blogs will help get the viral snowball effect rolling.
7. Spread the word

Word of mouth always needs to start somewhere, so it might as well be with you.

Self-submission to social media will always be a controversial area, and it’s a debate I don’t want to step into here. Needless to say, if you like that route, you can start with that. If you don’t, you can pass the post along to social media friends, run it past a few blogging chums, and otherwise get it under the noses of people who’re likely to appreciate what you’ve done.

source:Dailyblogtips

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1. Social media loves viral content. Viral posts are made to be shared, and what better way to share than through social media? As your post is passed along social media networks you can expect it to be championed by various users, creating a snowball effect for the content in question. This kind of social media success has the potential to bring hundreds of new visitors and subscribers to your blog.

2. Viral content generates inbound links. As viral content is both shared and talked about this will commonly occur through links into your blog. This will boost your Technorati ranking, bring new, targeted visitors, and possibly contribute to an SEO boost if the anchor text is good.

3. It can bring streams of traffic over long periods. The best forms of viral content are timeless, and the snowball effect of such posts can roll on for long periods of time. Content spread via word of mouth can contribute to your blog’s growth over a long period of time, whereas social media success alone tends to explode, then fizzle away to nothing.

4. It creates buzz around your blog. Viral content is great for spreading your brand throughout your niche. Your name and viral articles will seem to be turning up everywhere: in link round-ups, in social media, and so on. That kind of visibility will ensure your chosen niche begins to recognize your name.

5. It encourages comments. Viral content is meant to be talked about and much of that talk will occur in comments. In my experience, posts I’ve written that have become viral have also resulted in a high comment count. This is great for the social proof of your blog.

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Just go through these facts and figures:

• “Online video ad spend is to surge by 89% in 2007 and is poised to grow and in 2010 will be worth around $2.9 billion”. – Marketing vox.

• “This [online video ads] could very well become the dominant form of online advertising… probably within the next 18 to 24 months” – Bob Hanna, senor vice president of sales with Burst Media-a group that offers publisher sites to advertisers.

• “At some time early in 2010, one in 10 dollars devoted to internet advertising will go for video placements” – David Hallerman, a senior analyst with eMarketer and author of the report ‘Internet Video: Advertising Experiments & Exploding Content’

Well, if you have a sharp mind [and even if you don't], you cannot but notice the rising fortunes of video marketing. Video marketing is the next big thing in the world of Internet marketing.

Video marketing entails the use of video for conveying your message to the audience. Most experts believe that videos are more effective when it boils down to establishing an engaging and interactive platform to communicate with the target audience.

If you too are interested in entering into the world of ‘online video marketing’, then it will augur well if you are aware about the various forms of video marketing. Video advertising is one of the basic forms of video marketing. In case of video advertising, the advertiser makes use of the video that is already being run across television channels. Usually, the video is edited to shorten the duration. This also makes the video more appealing to the online audience. At times, the video might be stripped of its sound to fasten the downloading speed.

However, experts believe that running the same video for your Internet marketing campaign as well as on television channels is not a good idea. According to Amit I. Budhrani of Alza Management Institute, “Most advertisers feel that the content for a video advert can be borrowed from their own TV commercials. However, this is not the case. One needs to clearly differentiate between a video advert and an advertisement made for the TV. Video made for a TV can nevër replace video that is required for the Internet. And it will not make a good impression about the company in the eyes of the people since they can quickly make out that the ad has been copied directly from the TV. If this happens then one is likely to löse out on viewers since people will not care to view the ad of the company ever again. Hence the company will loose viewers instead of gaining them. And this will be a very big loss of opportunity.”

Budhrani also adds that, “People are not going to spend their bandwidth on ads that can be seen on TV. In other words, if you have to capture the attention of the online audience, then you have to present them with fresh content that is creative as well as engaging.”

Ron Coomber of ITV agrees with the opinion put forward by Amit I. Budhrani of Alza Management Institute. According to Coomber, “The conventional 30 second TV commercial will not be as effective when presented on the Internet.” According to Lanctot of Avenue A/Razorfish, “It’s easy to repurpose TV Ads, but it’s not a good idea. Everyone seems to agree, but they keep doing it.”

However, winds of change are slowly sweeping in. According to Treffiletti of Carat, “We have some clients who have allowed us to actually shoot video for [the Internet]. In addition, when they’re shooting a commercial and they have the A roll and the B roll, the B roll has a lot more life now. We can actually use that extra footage.”

The other form of video marketing that has been attracting the attention of business houses and corporate sector happens to be in-text video advertising. In this particular form of video marketing, a video gets uploaded and subsequently played whenever a user scrolls over an underlined text.

Experts state that in-text video advertising is a highly efficient method that can be precisely targeted towards a particular segment of the online audience. This is because a person will be induced to take his mouse over an underlined word only if he can relate with that word. For instance, a young mother might roll her mouse over words like ‘bottle feeder’, ‘baby diapers’, ‘infant care’ etc. This is because as a mother of an infant, she can relate with these words.

In-text video advertising is a user-initiated form of advertising. This means that the video will be played only when the user opts to roll his mouse over a phrase or a word.

Advertisers also have the option of going in for ‘product placement in video’. This form of video marketing is similar to ‘in-film’ advertising wherein the product is placed in the video. For instance, one can notice Omega watches in James Bond movies. ‘Product placement in video’ works on the same line except for the fact that the same is done in the virtual world and through an online medium.

The products are integrated in the online video. At times, the viewers are also allowed to interact with the product in question. This increased interactivity enhances the engagement quotient of the advertisement.

‘Advertiser funded video’ is one more manifestation of video marketing. In this form of video marketing, the advertiser creates the content of the video but the same is run on third-party websites. The video seeks to entertain, inform or educate the viewers as well as to convey the information of the advertiser to the target audience.

One can also directly deliver the video to consumers via email. This form of video marketing is known as ‘direct video’. However, this is a relatively new form of marketing and is yet to be exploited in a big way. The rise of Web 2.0 has allowed advertisers to deliver videos in HTML [Hyper Text Mark-Up Language] and thus avoid languishing in the receiver’s bulk or sp@m folder.

Most experts believe that this form of video marketing has good potential especially considering the fact that an increasing number of netizens are now opting for hi-speed broadband connections instead of the traditional dial-up connections. This is good news for those opting for ‘direct video’ as research has proven that those having broadband connections are more receptive towards video.

The growing popularity of such sites as YouTube has opened up one more avenue for advertisers, business houses and the corporate sector. One can place videos in social network sites. According to a report that appeared in Reuters, “YouTube, the leader in Internet video search, said on Sunday viewers are now watching more than 100 million videos per day on its site, marking the surge in demand for its “snack-sized” video fare.”

Experts state that this particular form of advertising has great scope provided the videos feature original content [that is the ideas for the video are not directly uplifted from the ads that are run on television] and are high on creativity.

And, if you do not want your video to get featured in a social networking site, then you can always have them displayed on mobiles. Experts state that since the number of mobile users is showing a tremendous íncrease, one can go in for mobile video marketing. According to Jim Cook of MobiADNews.com, “there are currently around 2.5 billion mobile handsets in the world, roughly the same number as TVs and PC’s combined.”

Those conversant with Internet marketing dynamics state that mobile users are showing a tremendous appetite for videos. As MobiADNews.com puts it, “A number of recent studies have shown that consumers are actually very willing to receive ads on their phones as long as certain conditions are in place.”

Most experts state that people are willing to see videos on their mobiles as long as these videos are relevant to their needs and desires. Similarly, viewers also expect something in return from the advertiser after watching his/her advert. Experts also believe that mobile video viewers want an assurance that they can opt-ín or opt-oüt of the video.

According to the Interactive Advertising Bureau, UK, “there are already many types of mobile video ads available including banner ads, text ads, search ads, short code response numbers in print and TV and ads inserted between levels of a game. Essentially, the choice available to advertisers is as large as that of internet advertising and it is recommended that – in the same way as internet – marketers select only the forms beneficial to their brand and campaign.”

Thus, there are various forms of video marketing. Advertisers, wishing to use this form of Internet marketing, should carefully weigh the pros and cons of each form of video marketing. They should also weigh their intentions and objective campaigns of their online marketing campaign against each form of video marketing and select the one that will help them to gain maximum mileage.

As Interactive Advertising Bureau, UK puts it; “online video takes this to the next level by delivering the content we love to other portable video players. This leads to accessing video content in entirely new places; living rooms and cinemas are no longer the only place to view video.”

Source:Sitepro

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Focus

This first website objective is FOCUS. Your site needs to have a narrow and specific focus. Why is this? Because there are literally millions of websites out there and the visitors you’re lucky enough to attract will only take a few seconds to decide whether they’ll stick around or whether they’ll simply click the back button and continue browsing elsewhere. Within those few seconds, your site needs to communicate exactly what it’s designed to do so the visitor can decide if it meets his or her needs or not.

One of the best exercises to enhance the focus of your site is to establish a 15 to 25-word positioning statement that guides all your development activity going forward. Think about it like a mission statement. It should articulate exactly what your website does in just 15 to 25 words.

Another way to look at it is to do a Google search for a keyword in your field and see what comes up in the results page. Under each listing, there’s a short description of what that site is all about. As it turns out, the search engines get that description from the meta tags on those websites but it’s exactly the same thing. What do you want YOUR description to say?

Once you’ve established a positioning statement, you should display it prominently on your homepage. It should be one of the first things visitors see when they land on your website. And as I mentioned above, the same statement should be included in your meta tags as your site description. That way, the search engines know exactly what your site is about at the same time. And if your site shows up in a search results page, that description will show up as part of your listing.

Depth

The second objective is DEPTH. Again, this objective serves your visitors as well as the search engines. Build a massive amount of content all about your narrow business focus. That way, if a visitor lands on your website and decides in the first few seconds that they need what you’re providing, they’ll go on to find a ton of resources all about that topic, satisfying their need and establishing trust along the way.

Depth of content helps your website with the search engines as well. Google uses complicated algorithms to assess value to different websites and one of the biggest things they look for is content. If your website has a narrow focus and lots of content about that focus, it will get ranked higher within your area of expertise. Google will consider your site a good resource for people searching for your narrow focus.

Sticky

The third objective is to make your site STICKY. This is a relatively new term that describes a website’s ability to keep a visitor on the site. A lot of sites do a fairly good job of attracting visitors but many of those visitors take one look at the site and leave within a second or two. As I mentioned earlier, the positioning statement can do a lot to help someone understand what your site is designed to do. But you need more than that to keep them browsing.

The visitor needs to see immediate value when they visit your site. They need to see something that will benefit them right away. They need to see something they can use to make their own lives better. This is the foundation behind today’s value-first marketing moniker. People have been over-marketed and have become skeptical in clever marketing slogans. They want to see the value. They want proof that you can deliver. They want to sample your product or service before they buy anything.

You should spend some time and think about what you can offer your website visitors as soon as they land on your site. It could be information. It could be a tool or calculator of some kind. It could be a free subscription. It could be an entertaining video or an interactive game they can play. Whatever it is, you need to capture your visitor within seconds and guide them to something that will benefit them.

Once they’ve received one piece of value, give them a second and then a third. Guide them through a maze of value, encouraging them to continue browsing and discovering even more. This is the key to a sticky website and you can get a good idea of your progress by measuring your average time on the site through your analytics platform.

There are a million different websites out there and they’re all designed to achieve different objectives. But each one of those websites can be a bit better by incorporating more focus, depth and stickiness. All three improve your website’s effectiveness and all three offer benefits with the search engines as well.

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