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Link Building For New Websites

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Link building has long been the staple dietary topic for SEO and Internet marketing experts, but with good reason. This is hardly ground breaking news but having a powerful link profile will help you to rank well in the search engines. Having an especially powerful link profile will also drive traffic directly to your website.

As the webmaster of a new site, there are several things you must do. First, you need to create a genuinely useful website filled with equally useful and informative content. You need to ready yourself to add fresh content on a frequent basis, in order to retain existing site visitors and to attract the search engine spiders. You also need to start building links – a good link profile takes time to develop so it is essential that you start as soon as possible. Below are some of the more and less effective methods of building quality inbound links to your new website.

 

Create Quality Content

Linkable content will get linked to. You may not have the traffic base to command links organically in this way yet, but you will do soon. Unique, informative, and even controversial content will ultimately see other sites willing to link to your own.

Video marketing has become especially popular because of its viral nature. You can create a good video clip, embed it into a page of your site and include “email to a friend” links. Also ensure that it is well branded so that everybody knows where the video first came from.

 

Free Directory Submissions

You should submit your site to a lot of web directories over time. If your domain is brand new then you should attempt to limit the amount of submissions you make in the first month. Google is believed to penalize sites that build too many links too quickly in this way. However, free directories can take days, weeks, or even months before they get round to accepting your submission so do start early.

As well as general category directories for your search engine link profile, you should research industry specific directories. These will also help your search engine ranking, but they can drive excellent levels of targeted traffic to your site. Consider paying some of the bigger and more influential directories for an annual submission.

 

Paid Directory Submissions

Free directories typically only allow you to link to the main page of your website, but most also allow you to choose the title of your link. This gives you the opportunity to build your links according to your keywords, which is an essential component of link building for search engine rankings. Paid directories, on the other hand, also usually allow deep linking to individual pages of your website.

Consider paying for one or two annual subscriptions to the better directories. Yahoo is perhaps the most expensive at $299 per annum but it commands a lot of respect and a lot of traffic. Business.com isn’t much cheaper ($199) but is almost on an equal footing. Less expensive directories include Best Of The Web and Uncover The Net.

 

Join Forums And Post Relevant Comments

Forums are, in reality, becoming less popular. The advent of the oft discussed web 2.0 means that the forum is seen as something of a dying trend. However, a lot of people do still use them and they do offer the opportunity to garner your website with some traffic and provide you with signature links.

Join forums that are relevant to your industry, create a signature link using your more important keywords and then browse. Find topics that genuinely interest you, or areas where you can offer assistance. Post comments, without linking to your site, and rely on your signature link to do the rest. If you provide genuine, helpful information then you may find that you pick up some very interested leads along the way.

 

Request Links

You don’t get anything if you don’t ask. Find relevant websites, though not in direct competition to your own site, and request a link. Point out a particularly useful section of your website content that is easily linkable and offer the HTML code to provide a link.

This isn’t, in all honesty, the best way to spend your linking time. It can take many attempts with various websites before you get an acceptance and a link to your site. Webmasters will usually link to sites they have genuinely found themselves, or else sell their advertising spaces. Alternatively, they may only link to other sites within their own network.

 

Tagging And Social Bookmarking

Join the social bookmarking sites, create a list of useful sites including one or two of your own, and then publish them. Some search engines are known to be particularly fond of using links found in this way. Also, if your list is genuinely useful then you should find some traffic diverts to your own site as a result.

 

Blog Commenting

Find blogs that are relevant to your industry and your site and sign up. Most blogs provide the opportunity to link to your site via your name so pick a name that includes relevant keywords. Like forums, only post relevant content and comments. Answers like “me too” do not count. If you don’t have something valuable to add, then don’t add anything, and move on to the next link building venture, please!

 

Article Syndication

Write articles, or have them written for you, and submit them to syndication websites. GoArticles and EzineArticles are among the more popular syndication sites and the article pages typically rank well. You have the opportunity to include two biographical links with most article directories, and these should point to the relevant pages on your site and include keywords as the anchor text.

Article syndication is a very good method of building links, but only if you can create article content that is appealing to visitors and to webmasters. However, one good article could generate many links and hundreds or even thousands of visitors to your website.

 

Offer Content To Other Sites

This is similar, although more specific, than article syndication. Contact webmasters of websites that operate in the same industry as you. Offer unique content in exchange for a link or links to your website. Again, if you can write well, then you shouldn’t find it too difficult to find an avenue for publication of your work.

A lot of sites actively look for submissions in this way, so keep an eye out when you are next browsing the web.

 

Press Release Submissions

Press releases have been around a long time, and are still going fairly strong online. Again, press releases offer the opportunity to drive interested traffic to your website and some PR wires allow authors to include links to their website. PRLeap and PRWeb are among two of the more popular and beneficial sites to submit your PR to.

 

Reciprocal Links

A reciprocal link campaign was the most popular way of building links. You exchange links with another website and you both benefit. They do still have their place, if you can negotiate a well placed link on a relevant website with a lot of traffic. However, in terms of SEO, reciprocal links are known to have been devalued by the search engines. Consider every reciprocal link opportunity based on its own merit and, in most cases, ignoring the search engine optimization possibilities.

 

Don’t Spam Blogs And Forums

Above, we have detailed a couple of link building methods that include posting on forums and blogs. Please, don’t spam. Spam is the scourge of the online world and something that every site owner could do without. Spamming will make you unpopular, may get your site delisted, and it sure won’t make you any friends.

 

Don’t Use FFA Link Farms

A FFA (Free For All) website enables any website owner to place their link on a web page. Don’t do it. Search engines despise this practice and you will not gain any benefit in any way from the use of this kind of site.

 

Avoid Any Dubious Link Building Practice

If you see a link building opportunity that looks dodgy, ignore it. At best you will waste your time, but at worst your site could be penalized and you may never be able to recover. If it looks too good to be true… you know the rest.

 

[ratings]

Written by rochit

October 3rd, 2007 at 12:58 pm

Posted in Internet

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47 Simple Tips to Build Trust in Your Website or Blog

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I came across this really good article from sitepronews for webmasters and wannabe entrepreneurs… Its about how to create trust on your website. Read on

If your website does not create a sense of trust in your visitors, all your efforts will be in vain. Your online business will never succeed. That’s the bad news. The good news is that it is very easy to create and build trust in your online visitors. Below, I have listed all the techniques used by the hundreds of websites I have helped launch. If you have additional techniques, please add them to the list.

As the old saying goes, you have only one chance to make a first impression. Building trust cannot be
achieved by one single action. Trust is achieved by hundreds of little things you do throughout your website that, when taken together, give readers a sense of honesty, legitimacy and stability. The other bit of good news is that few website owners focus on building trust in the minds of their visitors. If you do it well, it can become a real and sustainable competitive advantage. Here are 47 simple actions you can take to get started.

1. Trust is built by lots of small actions on every page of your website.

2. Your website design is the first impression. Make sure it is professional and relevant to the subject matter.

3. Navigation must be intuitive. If visitors can’t find what they are looking for easily, they will question your competence in providing what they want.

4. Make the website personal by giving it its own tone and voice. People buy people.

5. Follow the HEART rule of creating online content. (Reminder: HEART stands for Honest, Exclusive, Accurate, Relevant and Timely.)

6. Use language that is appropriate to the audience. It will build empathy.

7. Regularly add new content to your site. It shows that the business is alive and kicking.

8. Check all links. Doubts will quickly form in your visitors’ minds if links don’t work or, worse still, take them to error pages.

9. Good grammar and spelling matter. Errors give the impression of sloppiness and carelessness.

10. Never make outrageous and unbelievable claims, like “Read this blog and you’ll be a millionaire by the end of the week.” People are used to scams, get-rich-quick schemes and rip-offs.

11. Publish REAL testimonials and third-partyendorsements. Try to always use real names and link to websites where possible. Some sites show images of letters sent by happy customers.

12. Publish case studies about customers you have helped, who use your product, etc.

13. Don’t put down, curse or insult competitors. It’s unprofessional. It is better to offer an objective comparison of competitive services or products.

14. Focus on building your long-term reputation, not on making quick sales.

15. Write articles for humans, not search engines.

16. Make your ‘About Us’ page personal and comprehensive. It plays an important part in making visitors feel comfortable that real people are behind the site.

17. Publish your photo or the photos of the key people involved with the site. Again, this reinforces the fact that there are real people behind the screenshots.

18. Clearly identify who is behind the site. Nothing creates more suspicion than a site that tries to hide the identity of its publishers.

19. On the ‘Contact Us’ page, provide an email form, telephone number, fax and address of the company. In Europe, it is a legal requirement for sites taking money, but even sites driven by advertising will benefit from openness.

20. Provide a telephone number that people can call and talk to a person.

21. Provide Web addresses linked to the website domain, not addresses from free webmail services such as Hotmail and Gmail.

22. Never lie to make money. The most common way is to write a glowing report about a product or service to earn affiliate revenues. It is very short-sighted to lie to visitors to sell them rubbish. They’ll never come back or, worse still, they’ll actively condemn your site on forums and blogs.

23. Think carefully about reciprocal links. If your site is about organic food and you have links to Party Poker, people are going to question your integrity.

24. Think carefully about the adverts you display on your site. Ensure that they are relevant to your subject and audience.

25. Be explicit when you are being paid to endorse a product or service. An advertorial is fine as long as it is transparent. Paid-to-post is corrupting the Web and will experience a user backlash. I never read websites that accept payment for posting.

26. Write and publish your privacy policy. Be clear about what you will and will not do with any personal data you collect. State that you adhere to all data protection laws. Make it easy to read and don’t use legal gobbledygook.

27. Write and publish a security policy. State what measures you take to ensure that all transactions are secure.

28. Ensure that you have a security and privacy policy which is linked from the footer on every page. Make the link more prominent on all the order pages.

29. Clearly publish your guarantee. I would recommend making it a 100% money-back guarantee if possible.

30. Clearly state your refund and returns policy.

31. Piggyback off reputable brands. If you use PayPal, put the PayPal logo on your site. If you have a merchant services account with a major bank like Citibank or HSBC, put its logo on your site.

32. Use Google search on your site for two reasons First, it is a great search solution which will help your visitors find what they are looking for. Second, having the Google name on your site instills trust.

33. If there are well-known industry associations for your subject, join up and put their logos on your site.

34. Have a forum on your site and respond quickly to questions. Have the attitude that you are happy to help others without receiving immediate reward. As the old saying goes, ‘Givers always gain.’

35. Allow people to comment on articles. Interactivity and an exchange of views build community and a sense of involvement.

36. If people provide constructive criticism or comments in the forum, don’t delete them, but respond with your point of view.

37. Put photos on the website of the owners, publishers and/or team. Let visitors know there are real people behind the business.

38. Put images of the credit cards you accept on every page of the order process.

39. Use the words ‘secure website’ whenever you try to get any information from visitors, including newsletter sign-ups, forum input and payment.

40. On every page, state, “We take your privacy and security very seriously.” Link the statement to the security and privacy policy.

41. Remember, reputations take years to build and seconds to destroy.

42. If you are selling a subscription, offer a low-cost, entry-level option. This could be a one-day taster, ‘a week before billing starts’ or a monthly trial.

43. Use a high level of security when processing credit cards. Make sure you make your clients aware of all the steps you are taking.

44. Never send credit card information or personal details over the Internet unencrypted. Tell your customers that their data will be encrypted.

45. Only ask for information from customers that you really need. For example, for an email newsletter sign-up the only information you REALLY need is an email address, so that is all you should ask for.

46. If you have pricing on your website, make it transparent. I recently went to buy a book which was advertised for $10. When I checked out, they added tax, post and packaging, and the final bill was $19.50. I didn’t buy it as I felt they had deliberately tried to mislead me.

47. Keep your SSL certificate up to date. Let people know you are using SSL encryption and who the provider is.

You can never do too much to build trust. Most of it comes down to common sense and good business practice.
To ensure that you are continually improving your trustworthiness, every time you go to a website, ask yourself
whether you trust it or not. Then ask yourself why you have formed the opinion you have. Continually try to
learn what makes a site trustworthy or untrustworthy and implement the relevant changes to your site.

If people trust you, the money will follow!


The security and safety of your website itself and transfer of data through your website are the most important things which your web developers have to taken care of. They must equip your website with a powerful anti virus software and the most effective tool might be the antivirus firewall software. The web developers may make your website most attractive and beneficial for your site visitors with a simple and powerful anti right click javascript. Among cheap web hosting providers, lunarpages and midphase are not old enough but they have established their web hosting business online. Most PC users prefer norton antivirus software for their home PC but web hosts use other antivirus software also. Any web site can be made more attractive with a great number of remotely hosted options on the front or main page for web traffic or advertisement purpose.

Written by rochit

September 28th, 2007 at 12:45 pm

Posted in Internet

Tagged with

Pros and cons of mobile marketing

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Pros and cons of mobile marketing

Pros:

  • High penetration of devices with twice as many cell phones as PCs.
  • Web searches on mobile devices will eventually exceed searches on PCs.
  • Access to many international consumers who can’t afford PCs
  • Mobile phones can receive input anywhere-anytime, enabling location-specific and behavioral targeting for local businesses.
  • A
    cell phone is a very personal device that people take with them
    wherever they go, making it easy for marketers to develop a
    relationship with customers through this medium.
  • Carriers have customer data and location information potentially available for targeting.
  • Personalization, immediacy, and interactivity of mobile ads encourage response by consumers on the go.
  • Preliminary data show good response rates for mobile campaigns (5% click rates vs. 1% for conventional web ads).
  • New tool for brands and advertisers to reach new customers and target specific audiences.
  • Smartphones and iPhone to enhance mobile surfing, promoting mobile marketing success.
  • Messages sent to a mobile phone are more likely to be read than email sent to a PC, which can get caught in the spam filter.
  • Mobile marketing campaigns are highly targeted and are opt-in, making them more effective than other forms of advertising.
  • Mobile
    marketing can help build a customer database. Once customers opt in to
    receive an ad, you can use the information for loyalty marketing and
    customer retention.
  • Mobile marketing can help generate buzz about your
    products/services because your offers will reach consumers while they
    are actively shopping, socializing, and making buying decisions.

Cons:

  • Current WAP technology inadequate, discouraging web searching and surfing.
  • General intolerance of advertising messages on a personal device.
  • Current carrier-imposed “walled garden” approach prevents unfettered mobile web access.
  • Adaptation of content and messages to the mobile web results in poor user experience.
  • Scarcity of mobile web sites (only 8% of 1,000 top U.S. brands offer a mobile site).
  • Current
    low usage of WAP-based mobile search doesn’t support investment in
    creating mobile sites because traffic volumes are low except on search
    portals and other high-volume sites.
  • Trial and error period required for mobile marketers to
    learn how to succeed in mobile marketing, which differs from the
    traditional web marketing.
  • Advertisers are wary of consumer privacy issues.
  • FCC yet to rule on limiting use and release of customer data, including location information.
  • In
    April, FCC released order requiring mobile marketers to obtain express
    consent from customers before carriers can release data and to make it
    easy for customers to opt out.
  • Mobile marketing is fragmented and complex because of many
    different handsets and carriers, different types of functionality, and
    different preloaded apps (i.e. Google Maps on iPhone).
  • Currently, reach is low because consumption of mobile
    content is small (10% of subscribers), and penetration of 3G devices is
    still low in most countries.
  • Establishment of reliable measurement and metrics for advertisers to measure mobile ad effectiveness is needed.

There is much more to know about managing mobile marketing campaigns
besides the pros and cons. You’ll want to know what types of campaigns
work best, how to target your audience, and the most important factors
leading to campaign success.

source:searchengineland.com

Written by rochit

September 20th, 2007 at 4:33 am

Posted in Internet

Tagged with ,

Top 30 Social Bookmarking Sites

with 6 comments

I just came across this blog which listed the top 10 social bookmarking sites (wiki definition) in this world.

Its rating is as follows

Here are the top 30 largest social bookmarking sites ranked by a combination of Compete and Quantcast data. Ranked from 10 to 1
1 | digg.com
117,796,083 – Inbound Links | 16,964,445 – Compete Monthly Visitors | 8,700,000 – Quantcast Monthly Visitors | 98 – Alexa Ranking. | Page Rank: 8
30 Largest Social Bookmarking Sites | Updated 8/14/2007

 2 | Netscape.com
21,581,600 – Inbound Links | 4,855,232 – Compete Monthly Visitors | 8,180,176 – Quantcast Monthly Visitors | 555 – Alexa Ranking. | Page Rank: 9
30 Largest Social Bookmarking Sites | Updated 8/14/2007

 3 | Technorati.com
75,306,437 – Inbound Links | 3,231,709 – Compete Monthly Visitors | 1,400,000 – Quantcast Monthly Visitors | 216 – Alexa Ranking. | Page Rank: 8
30 Largest Social Bookmarking Sites | Updated 8/14/2007

 4 | del.icio.us
171,593,051 – Inbound Links | 1,699,128 – Compete Monthly Visitors | 1,300,000 – Quantcast Monthly Visitors | 248 – Alexa Ranking. | Page Rank: 8
30 Largest Social Bookmarking Sites | Updated 8/14/2007

 5 | StumbleUpon.com
19,050,177 – Inbound Links | 1,313,586 – Compete Monthly Visitors | 695,239 – Quantcast Monthly Visitors | 300 – Alexa Ranking. | Page Rank: 8
30 Largest Social Bookmarking Sites | Updated 8/14/2007

 6 | reddit.com
45,307,577 – Inbound Links | 1,226,467 – Compete Monthly Visitors | 344,383 – Quantcast Monthly Visitors | 852 – Alexa Ranking. | Page Rank: 7
30 Largest Social Bookmarking Sites | Updated 8/14/2007

 7 | Fark.com
11,438,723 – Inbound Links | 306,597 – Compete Monthly Visitors | 1,767,165 – Quantcast Monthly Visitors | 1,958 – Alexa Ranking. | Page Rank: 7
30 Largest Social Bookmarking Sites | Updated 8/14/2007

 8 | MyBlogLog.com
1,742,265 – Inbound Links | 1,972,847 – Compete Monthly Visitors | 84,922 – Quantcast Monthly Visitors | 432 – Alexa Ranking. | Page Rank: 7
30 Largest Social Bookmarking Sites | Updated 8/14/2007

 9 | Slashdot.org
13,555,035 – Inbound Links | 724,424 – Compete Monthly Visitors | 269,884 – Quantcast Monthly Visitors | 579 – Alexa Ranking. | Page Rank: 9
30 Largest Social Bookmarking Sites | Updated 8/14/2007

 10 | kaboodle.com
100,266 – Inbound Links | 1,751,763 – Compete Monthly Visitors | 851,858 – Quantcast Monthly Visitors | 9,125 – Alexa Ranking. | Page Rank: 6
30 Largest Social Bookmarking Sites | Updated 8/14/2007

 11 | Bloglines.com
50,717,948 – Inbound Links | 382,663 – Compete Monthly Visitors | 103,711 – Quantcast Monthly Visitors | 853 – Alexa Ranking. | Page Rank: 9
30 Largest Social Bookmarking Sites | Updated 8/14/2007

 12 | newsvine.com
24,200,775 – Inbound Links | 315,857 – Compete Monthly Visitors | 203,761 – Quantcast Monthly Visitors | 3,977 – Alexa Ranking. | Page Rank: 7
30 Largest Social Bookmarking Sites | Updated 8/14/2007

13 | blinklist.com
23,770,576 – Inbound Links | 243,277 – Compete Monthly Visitors | 165,306 – Quantcast Monthly Visitors | 4,647 – Alexa Ranking. | Page Rank: 6
30 Largest Social Bookmarking Sites | Updated 8/14/2007

14 | netvouz.com
8,112,272 – Inbound Links | 75,507 – Compete Monthly Visitors | 54,325 – Quantcast Monthly Visitors | 15,048 – Alexa Ranking. | Page Rank: 6
30 Largest Social Bookmarking Sites | Updated 8/14/2007

15 | clipmarks.com
164,419 – Inbound Links | 196,107 – Compete Monthly Visitors | 147,131 – Quantcast Monthly Visitors | 6,740 – Alexa Ranking. | Page Rank: 6
30 Largest Social Bookmarking Sites | Updated 8/14/2007

16 | Furl.net
49,595,144 – Inbound Links | 148,975 – Compete Monthly Visitors | 57,547 – Quantcast Monthly Visitors | 4,112 – Alexa Ranking. | Page Rank: 8
30 Largest Social Bookmarking Sites | Updated 8/14/2007

17 | Mister-Wong
13,214,146 – Inbound Links | 25,416 – Compete Monthly Visitors | 3,432 – Quantcast Monthly Visitors | 1,889 – Alexa Ranking. | Page Rank: 7
30 Largest Social Bookmarking Sites | Updated 8/14/2007

18 | dzone.com
1,065,009 – Inbound Links | 100,784 – Compete Monthly Visitors | 117,897 – Quantcast Monthly Visitors | 5,187 – Alexa Ranking. | Page Rank: 6
30 Largest Social Bookmarking Sites | Updated 8/14/2007

19 | ma.gnolia.com
13,701,444 – Inbound Links | 110,662 – Compete Monthly Visitors | 32,363 – Quantcast Monthly Visitors | 7,454 – Alexa Ranking. | Page Rank: 7
30 Largest Social Bookmarking Sites | Updated 8/14/2007

20 | Tailrank.com
5,320,211 – Inbound Links | 71,563 – Compete Monthly Visitors | 35,783 – Quantcast Monthly Visitors | 28,920 – Alexa Ranking. | Page Rank: 7
30 Largest Social Bookmarking Sites | Updated 8/14/2007

21 | ShoutWire.com
168,480 – Inbound Links | 101,738 – Compete Monthly Visitors | 55,337 – Quantcast Monthly Visitors | 10,552 – Alexa Ranking. | Page Rank: 6
30 Largest Social Bookmarking Sites | Updated 8/14/2007

22 | simpy.com
13,107,730 – Inbound Links | 62,645 – Compete Monthly Visitors | 49,205 – Quantcast Monthly Visitors | 10,948 – Alexa Ranking. | Page Rank: 7
30 Largest Social Bookmarking Sites | Updated 8/14/2007

23 | BlogMarks.net
9,748,453 – Inbound Links | 61,740 – Compete Monthly Visitors | 28,075 – Quantcast Monthly Visitors | 11,880 – Alexa Ranking. | Page Rank: 6
30 Largest Social Bookmarking Sites | Updated 8/14/2007

24 | BlueDot.us
1,159,780 – Inbound Links | 107,717 – Compete Monthly Visitors | 60,045 – Quantcast Monthly Visitors | 12,072 – Alexa Ranking. | Page Rank: 6
30 Largest Social Bookmarking Sites | Updated 8/14/2007

25 | Spurl.net
18,628,253 – Inbound Links | 42,300 – Compete Monthly Visitors | 3,483 – Quantcast Monthly Visitors | 14,300 – Alexa Ranking. | Page Rank: 6
30 Largest Social Bookmarking Sites | Updated 8/14/2007

26 | Spotplex.com
541,599 – Inbound Links | 52,176 – Compete Monthly Visitors | 15,106 – Quantcast Monthly Visitors | 42,809 – Alexa Ranking. | Page Rank: 6
30 Largest Social Bookmarking Sites | Updated 8/14/2007

27 | linkswarm.com
150,842 – Inbound Links | 14,504 – Compete Monthly Visitors | 10,476 – Quantcast Monthly Visitors | 47,267 – Alexa Ranking. | Page Rank: 5
30 Largest Social Bookmarking Sites | Updated 8/14/2007

28 | Spotback.com
97,564 – Inbound Links | 42,838 – Compete Monthly Visitors | 5,037 – Quantcast Monthly Visitors | 42,015 – Alexa Ranking. | Page Rank: 5
30 Largest Social Bookmarking Sites | Updated 8/14/2007

29 | PlugIm.com
161,039 – Inbound Links | 48,078 – Compete Monthly Visitors | 2,000 – Quantcast Monthly Visitors | 13,133 – Alexa Ranking. | Page Rank: 5
30 Largest Social Bookmarking Sites | Updated 8/14/2007

30 | MyBookmarks.com
25,191 – Inbound Links | 10,934 – Compete Monthly Visitors | 7,727 – Quantcast Monthly Visitors | 108,226 – Alexa Ranking. | Page Rank: 5
30 Largest Social Bookmarking Sites | Updated 8/14/2007

Digg is still ruling the roost… But other players are still in the fray to get the spot..
In india still social bookmarking is picking up, but slowly…….. There are a number of sites in India like

indiagram.com
indiamarks.com
Indian Pad
Putvote.com
Humdigg

You can read about it more here at webyantra.com

Written by rochit

September 10th, 2007 at 1:46 pm

Posted in Internet

Tagged with ,

Yahoo Acquires Ad Network BlueLithim

without comments

This afternoon Yahoo announced that it was buying US-based ad network BlueLithium for $300 million in cash. Founded in 2004 the company has 10 offices globally and claims more unique US visitors than Google, MSN, AOL and eBay. It also claims to be the fifth largest US ad network and the second largest in the UK. It’s part of Yahoo’s push to create “the largest and most effective online ad network globally.” That network includes the recently acquired RightMedia Exchange. The company will apparently operate as a wholly owned subsidiary of Yahoo and will report into Hilary Schneider’s new organization.

Most of what BlueLithium does is behavioral or demographic targeting, which has recently seen a big push by Yahoo via its new SmartAds platform. This acquisition can be seen as partly defensive and partly offensive in an effort to retain brand advertisers that have more choices today and to build out a broad and efficient online ad network that offers huge reach (incl. beyond Yahoo), as well as targeting and search.

Not long ago AOL acquired BT ad network Tacoda.

Source:searchengineland.com


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Written by rochit

September 5th, 2007 at 12:58 pm

Posted in Internet,Search Engines

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