Mykarma.in

The new viral that has a chance to turn into an epidemic is Collegitis. I am talking about a disease which is spreading fast through the internet medium….. Yes the Internet………

Collegitis the new microsite cum viral campaign by minglebox…… has hit the internet… and I say it may infect you too……

Its a neat concept… and the site is pretty well done… telling the users to join in minglebox as a cure for collegitis as you can stay in touch with all your friends through it…… It has the usual referral system like importing all your users from your gmail, yahoo etc and telling them to check if they are infected or not….

Viral campaigns and having a microsite is now the in thing for most of the youth oriented sites… We had mentoshelpline for a toffee product Also they have also used the internet to promote their happydent brand through the Daddu ki amanat viral created by Webchutney , Even desimartini had a viral campaign “Makkadman” which was done by webchutney… well it wasnt related to social networking at all and simply a case of how an agency sells a viral without a strategy but still the viral timing was good… it was launched as a desi spiderman and to cash in on the spiderman 2 hype then there were others from webchuitney stable for makemytrip.com.

So what is viral marketing….

But what exactly is Viral Marketing?
Most viruses are known to spread rapidly – and thus a Viral campaign is a campaign which spreads extremely rapidly. From person to person…really rapidly! Have I stressed enough on the rapid factor?

But how exactly can one use the internet to spread something virally?

Well people on the internet just love to share stuff. The cooler stuff you share – the higher you go on the cool quotient ranking of your friends.

You can read the whole post about viral marketing and traditional marketing at watblog.

Signing out….

Well the most used phrase applies here too… every coin has its good side and bad side so even SEO has negative SEO..

Negative SEO can ruin the complete reputation a site has earned in search engine rankings…..

Read the complete articles from forbes-

“Negative SEO” is a new label for optimization behavior that, while arguably unethical, is not quite detectable to search engine spiders, rendering it open game to some search engine marketers.

The effects of negative SEO activity can lead to what some call site sabotage. One example of the practice is when an SEO practitioner uses his or her skills to bury a competitor’s site deep within the search results of Google or Yahoo, harming site traffic significantly.

“I understand the rules of search,” says Brendon Scott, an SEO specialist. “And once you understand the rules, you can use them not just constructively, but also destructively.”

Much negative SEO practice today takes advantage of filters put in place by Google and Yahoo to avoid nefarious activity. One such example is the practice of linking: loosely, the more quality links a site has pointing to it, the better it ranks in Google and Yahoo’s search results. But abuse of this law, dubbed “link spamming,” caused search engines to sniff out artificial linkers, then punish them with a drastically lower site rank.

“If a new site gains half a million links over the course of a weekend, it looks suspect from Google’s point of view,” said Scott.

“So you make someone look naughty, and then get them caught.” This process is called “Google bowling.”

While negative SEO specialists seem untroubled by “unethical” marketing activity in cyberspace, they are admirably vigilant about protecting the identities of the companies they assist.

London-based Jason Duke, another negative SEO pro, confirmed, “We don’t talk loudly about our clients. Especially the ones we do morally questionable things for.”

Duke divulges a base rate of approximately $6,000 per day, with extra charges for particularly tough work.

Negative SEO firms, such as ReputationDefender, can charge around $10,000 per assignment. ReputationDefender can hide unflattering comments about people or enterprises that others have made over the Internet. This tactic is dubbed “Google insulation.”

The company also builds positive content about its clients and sets it atop Google or Yahoo results, pushing negative feedback to deeper pages.