Mykarma.in

Just updating the presentation on social media. So was on a prowl for content on social media… Firstly I thought well there will be loads of content everywhere.. and yes I found loads of content but the thing I wanted to share was that you find presentations, ebooks etc on social media and web 2.0… but all of the literature was bookish in a way, all text…. No examples, case studies…..

I also got my hands on a presentation done by a startup that calls itself a consulting firm on social media and I was disappointed, the presentation was a lot of gyaan on social media but no examples… The firm that I am talking about has a good research team and is very well known in the internet industry. I cant take its name though..

But by just being a blogger makes you competent enough to handle social media ?… I dont think so….

Just being a blogger doesnt make you competent enough to handle social media … Social media consist of a number of elements like blogs, wikis, forums, folksonomies (content communities), Social networks etc… You need a internet savvy (‘Vela’) person who knows these elements in and out, to sit on it and track it…

There are a number of agencies that has started social media as a service in India.

You can judge the competency of an agency just by going through its presentation.. If you see only gyaan in the presentation that means tht agency has never tried social media and has just copied stuff from the net,got no experience and wants to make you a guinea pig.. And Social media is like clay.. If you are competent than you can give it shape and everything comes out beautifully and if you are not capable of handling it, It will go out of control and will become an ugly experience for the client as well as the agency. A case study not to follow.

The presentation should be about the agency and how well it understands the medium and how much it knows about it…… It should be full of case studies, learnings, examples, achievements so that the client also understands what it is all about by giving proper examples which he can relate to…. Understanding of the medium takes dedication and commitment that has to be proved inhouse before going outside and pitching for business. The agency should be strong in all the fields like Creative, Technology and Media. You can also judge the agency on the type of clients it serves.. Most of the agencies put the name of big guys on their list even if they have just made a banner or viral for them…. The agency should only put the name of the client only if its the agency on record or has worked extensively for them and not just by making a viral or two…..

Off for the day.. Later !

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