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	<title>Mykarma.in &#187; Brand Communities</title>
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	<description>Random ramblings on Life and Digital by Rochit !</description>
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		<title>ABN Amro starts social networking site</title>
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		<pubDate>Fri, 25 Apr 2008 07:17:13 +0000</pubDate>
		<dc:creator>rochit</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[bank]]></category>
		<category><![CDATA[Brand Communities]]></category>
		<category><![CDATA[flametree]]></category>

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		<description><![CDATA[This is what I was talking about when I wrote my previous post on branded online communities. In the netherlands ABN Amro has started a social networking site called &#8220;Flametree&#8221; I think now Indian companies also should take cue from what is happening on the internet and what are brands doing. They should adopt these [...]]]></description>
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		<title>ROI of online brand communities</title>
		<link>http://www.mykarma.in/54/roi-of-online-brand-communities/</link>
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		<pubDate>Tue, 25 Mar 2008 11:54:40 +0000</pubDate>
		<dc:creator>rochit</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Brand Communities]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[online communities]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social networks]]></category>

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		<description><![CDATA[Companies spend crores of rupees every year to market their products and services online. Getting the user on the site and then persuade them to use their services or buy their products is a tough job. Use of banner advertising is also not giving us as many clicks as it used to give before. It [...]]]></description>
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