Mykarma.in

Google has just launched a new service called Google Ad Manager (as reported by Wall street journal). The google ad manager is a hosted ad server which allows users to manage and sell their own ad sales and inventory on their websites. After the acquisition of doubleclick in april 2007. Google hasn’t wasted any time in developing its own ad business.

The Google ad manager promises to be a simpler, intuitive ad management system which will serve, sell, optimize and manage your ad inventory. Google is known to make products user-friendly by improving its usability and giving it free. It’s a boon for small publishers who tend to keep a separate adserver to serve ads on their site as big networks won’t take them and other networks will charge a fee to use their ad serving technology.

Google has developed the complete Ad Manager itself and says that it will primarily cater to web publishers with small- to medium-size sales forces, while the services of recently acquired DoubleClick will be for big publishers. It is being said that eventually Doubleclick services will also be rendered free.

Google hopes to make money if the users agree to carry some ads that Google sells in ad spots on their Web sites that are not filled and Google would also take a commission on revenue from any ads it sells through the ad manager system.

There are similar services like Openx, Adbrite where users allow the site to sell their website ad space directly to companies. But what differentiates the Google Ad manager from the rest is that the users can opt to utilize AdSense ads for the times when no ad is currently sold in a given space or from other competing ad placement networks like Rightmedia, bluelithium, Tribal Fusion, Tyroo, Komli etc so that there is no unsold or wasted inventory. The Google ad manager system will automatically serve ads from networks that offer the best eCPM… There are also other services like Rubicon project, Yieldbuild, Pubmatic that offer similar services of optimizing ad serving and giving the best eCPM but they act like a aggregator of ad networks as users cant run ads on their own.

According to the google ad manager site the system has features like:

• Inventory management
• Yield optimization
• Ad targeting
• Trafficking, ad delivery, and order booking
• Creatives and rich media management
• Reporting
• User interface navigation
• Account administration

You can read more about the features here.

As of Thursday, Ad Manager entered a beta testing phase and users require an invite to register for the ad manager system. Publishers may apply here to participate.

I have also registered for the service and waiting for a invitation myself to check out the system.

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