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		<title>ROI of online brand communities</title>
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				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Brand Communities]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[online communities]]></category>
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		<description><![CDATA[Companies spend crores of rupees every year to market their products and services online. Getting the user on the site and then persuade them to use their services or buy their products is a tough job. Use of banner advertising is also not giving us as many clicks as it used to give before. It [...]]]></description>
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