Archive for the ‘mginger’ tag
mGinger SMSing its way !
Sms marketing.
It works by sending you advertisements in the form of SMS to your mobile phone. The adverts will consist of offers from various adertisers. You can select what type of adverts you want to receive by selecting your preferences. According to your interest it sends you offers. You can select the time when you want to receive the sms and also the number of sms you want to receive. You can also refer friends to this service and get paid, For every advert that your friend receives, you get 10p and for every advert that your friend’s friend receives you get 5p. So thats money in the making. You can make enough money so to free up the mobile bill every month… and other plus point here is you get cool offers which have been opted for…. Check it out Mginger.com
On a more analyst type note..
What is the future of mobile marketing in India….. Huge if you askme.. but still it has to be exploited judiciously or it will then be considered as boring as spam.
The main reason Why mobile marketing will work…. it is considered as more personal… You are bound to check an SMS as you are going to receive it directly on your mobile phone. Already you see companies like mobile2win, Hutch, BPL, Airtel sending you sms to download ringtones, logos etc you will soon see promotional sms for opening a bank account, Credit cards…
Since the government has started to fine Telecalling companies for unsolicited calls Mobile marketing can work wonders as a viable option….. as an advertising vehicle….
With over 160 Million mobile subscribers in the country A huge opportunity awaits to be tapped.
These mobile marketing companies namely mginger is a real good concept but basically it may be digging its own grave….. As phone technolgy improves it gets real easy to delete a message without reading it….. Users may join it just to get their mobile bill free up…. but if it uses user interactivity to keep the service alive it may well kick too because sending good offers gets users to check messages….. something in the lines of signature lines…….. Sending free sms containing jokes and news with a sponsorers signature text below it is something tht will work for sure…. as i said the content will be of interest to the user as he has opted for the news and jokes etc…. and the company will also make money by having the signature lines…. ( if you use signature line idea.. do intimate me first 
lets work on a partnership deal..)
Lets see what other sites come up… I will keep updating about new sites related to mobile technology)
