Mykarma.in

Well I wanted to post an article about it long time ago but didnt feel the need to do so… but now is the time.. !! I am now tired of minglebox employees(with the name of Sushma Abburi, Vice President MingleBox.com ofcourse) spamming my orkut profile… Proof ? Check the scrap I received at 1 am on 6th August..

One of the seasoned spammers of minglebox, spamming me the third time to join minglebox on my orkut scrapbook…..

but but but….

There are two things worth considering

The first one

Minglebox is using orkut to its advantage….. So minglebox accepts Orkut to be better than itself (generally speaking) It considers orkut the best hunting ground for new Indian members. So a social networking site is using other social networking site to get members. We have seen a number of websites turning towards Orkut to get new users for their websites… Scrapping them links with a good message has better click throughs than any other type of ad. Which I have tested and seen myself.

Orkut is the most popular social networking website in India. Many online as well as offline tools eg. adderbot were developed to market services and products on Myspace.com and Myspace staff were busy deleting profiles. I am very much sure Orkut doesnt have a dedicated staff for deleting spam ( I receive a number of spam scraps), so marketing on Orkut may be easier.

Nowadays I can see some job boards offering jobs to users to post advt on orkut and getting paid to the tune of 1 $ per 20 scraps. So Not surprisingly, Indian social networking websites seem to be the first to market their websites on Orkut because of cheap literate labour (people get paid to use orkut sorta). Nowadays anyone providing any online service to Indians has to consider marketing through Orkut because of the young online population orkut commands.

Second one

So this type of spamming is fruitful and more personal as it is for individual users. If you can just see I am an Ex-BMS from Lala Lajpatrai College and I am in a group called Lala lajpatrai so they have created a website called LLRIM.net (btw we use LLIM) which redirects you to http://www.Minglebox.com/LLRIM which is basically a campus group on minglebox. So isnt that good… Creating a number of microsites I mean microdomains to redirect users to minglebox campus groups…. Which does give a personal touch and encourages a user to click on the link provided.. I dont know what would be the conversion ratio.. maybe 10-15% of the clicks may get converted. The reason maybe that after seeing other friends(classmates) from the same campus encourages one to join him in that group, Anyways Humans are social animals.

So back to orkut……

Rochit