Mykarma.in

Pros and cons of mobile marketing

Pros:

• High penetration of devices with twice as many cell phones as PCs.
• Web searches on mobile devices will eventually exceed searches on PCs.
• Access to many international consumers who can’t afford PCs
• Mobile phones can receive input anywhere-anytime, enabling location-specific and behavioral targeting for local businesses.
• A
  cell phone is a very personal device that people take with them
  wherever they go, making it easy for marketers to develop a
  relationship with customers through this medium.
• Carriers have customer data and location information potentially available for targeting.
• Personalization, immediacy, and interactivity of mobile ads encourage response by consumers on the go.
• Preliminary data show good response rates for mobile campaigns (5% click rates vs. 1% for conventional web ads).
• New tool for brands and advertisers to reach new customers and target specific audiences.
• Smartphones and iPhone to enhance mobile surfing, promoting mobile marketing success.
• Messages sent to a mobile phone are more likely to be read than email sent to a PC, which can get caught in the spam filter.
• Mobile marketing campaigns are highly targeted and are opt-in, making them more effective than other forms of advertising.
• Mobile
  marketing can help build a customer database. Once customers opt in to
  receive an ad, you can use the information for loyalty marketing and
  customer retention.
• Mobile marketing can help generate buzz about your
  products/services because your offers will reach consumers while they
  are actively shopping, socializing, and making buying decisions.

Cons:

• Current WAP technology inadequate, discouraging web searching and surfing.
• General intolerance of advertising messages on a personal device.
• Current carrier-imposed “walled garden” approach prevents unfettered mobile web access.
• Adaptation of content and messages to the mobile web results in poor user experience.
• Scarcity of mobile web sites (only 8% of 1,000 top U.S. brands offer a mobile site).
• Current
  low usage of WAP-based mobile search doesn’t support investment in
  creating mobile sites because traffic volumes are low except on search
  portals and other high-volume sites.
• Trial and error period required for mobile marketers to
  learn how to succeed in mobile marketing, which differs from the
  traditional web marketing.
• Advertisers are wary of consumer privacy issues.
• FCC yet to rule on limiting use and release of customer data, including location information.
• In
  April, FCC released order requiring mobile marketers to obtain express
  consent from customers before carriers can release data and to make it
  easy for customers to opt out.
• Mobile marketing is fragmented and complex because of many
  different handsets and carriers, different types of functionality, and
  different preloaded apps (i.e. Google Maps on iPhone).
• Currently, reach is low because consumption of mobile
  content is small (10% of subscribers), and penetration of 3G devices is
  still low in most countries.
• Establishment of reliable measurement and metrics for advertisers to measure mobile ad effectiveness is needed.

There is much more to know about managing mobile marketing campaigns
besides the pros and cons. You’ll want to know what types of campaigns
work best, how to target your audience, and the most important factors
leading to campaign success.

source:searchengineland.com

Sms marketing.

It works by sending you advertisements in the form of SMS to your mobile phone. The adverts will consist of offers from various adertisers. You can select what type of adverts you want to receive by selecting your preferences. According to your interest it sends you offers. You can select the time when you want to receive the sms and also the number of sms you want to receive. You can also refer friends to this service and get paid, For every advert that your friend receives, you get 10p and for every advert that your friend’s friend receives you get 5p. So thats money in the making. You can make enough money so to free up the mobile bill every month… and other plus point here is you get cool offers which have been opted for…. Check it out Mginger.com

On a more analyst type note..

What is the future of mobile marketing in India….. Huge if you askme.. but still it has to be exploited judiciously or it will then be considered as boring as spam.

The main reason Why mobile marketing will work…. it is considered as more personal… You are bound to check an SMS as you are going to receive it directly on your mobile phone. Already you see companies like mobile2win, Hutch, BPL, Airtel sending you sms to download ringtones, logos etc you will soon see promotional sms for opening a bank account, Credit cards…

Since the government has started to fine Telecalling companies for unsolicited calls Mobile marketing can work wonders as a viable option….. as an advertising vehicle….

With over 160 Million mobile subscribers in the country A huge opportunity awaits to be tapped.

These mobile marketing companies namely mginger is a real good concept but basically it may be digging its own grave….. As phone technolgy improves it gets real easy to delete a message without reading it….. Users may join it just to get their mobile bill free up…. but if it uses user interactivity to keep the service alive it may well kick too because sending good offers gets users to check messages….. something in the lines of signature lines…….. Sending free sms containing jokes and news with a sponsorers signature text below it is something tht will work for sure…. as i said the content will be of interest to the user as he has opted for the news and jokes etc…. and the company will also make money by having the signature lines…. ( if you use signature line idea.. do intimate me first lets work on a partnership deal..)
Lets see what other sites come up… I will keep updating about new sites related to mobile technology)