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Here are 10 tips to optimize your RSS feeds

1. 20 or more items, not 10.

2. Use full feeds, not partial feeds – “It’s the links, stupid,” says Klau. “The mass reader base strongly prefers full text feeds. If you don’t have full text feeds, you are missing out on a potentially huge amount of traffic.”

3. Use multiple feeds, organized by category, including latest comments by post.

4. Include compelling site description.

5. Don’t put tracking codes in URLs.

6. Free is good. Feedburner’s Pro features are free and they are good.

7. RSS feeds that contain enclosures (like podcasts) can get into additional RSS directories and engines.

8. Google Sitemaps supports feeds. If you can’t make an XML sitemap, you can use an RSS feed as one.

9. Add show notes to your podcast feeds.

10. Facebook allows you to import and promote your feed through the “import notes” feature.

10 Ways To Optimize Your Blog

1. Tag clouds and tag pages; check out Ultimate Tag Warrior plugin for creating these. Spencer says he doubled traffic to one his blogs by adding it.2. Add a “Related Posts” feature. Spencer recommends the Contextual Related Posts plugin for WordPress.

3. Top Ten posts feature to display most popular posts

4. Add “next” and “previous” post buttons

5. Build inbound links

6. Title tags – use SEO Title Tag plugin for WordPress to assign unique title tags to individual posts.

7. Claim your blog at Technorati and use Technorati tags

8. Use “sticky” posts that always appear at the top of the page as a way to add a keywords-rich introduction to category pages. Adhesive plugin works for this.

9. Use the Buzzlogic tool to find out which bloggers are most influential in conversations – refer to them and try to get them to link to you.

10. Get into other bloggers’ blog rolls (trackbacks and comments won’t help in link gain.