Archive for the ‘Viral Media’ tag
A really great microsite cum viral which i had to share.. Ull be in awe or wtf or simple cool…. Where do they get these creative guys….. Awesome work… Check out the site Let me know your reaction by commenting.
Now I need to go
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1. Get the headline right
It doesn’t need to start with a number, but the reason so many viral posts do start with a number is that it’s a really easy way to communicate that “this content has value”. As much as some people grumble about numbered headlines, the list of Daily Blog Tips’ most popular posts on your right shows that they work, plain and simple. A comparison:
Some Tips to Grow Your Blog Traffic
89 Tips to Grow Your Blog Traffic
The second headline is more clickable because you know you’ll be getting a lot of value from the content. The first headline, however, might contain only two or three tips. Also, the higher the number, the greater the chances that you’ve not seen each point before.
That being said, you can communicate real value without using numbers. The best headlines rouse a reader’s curiosity, or promise value, and there are a lot of creative (text only) ways this can be done.
2. Try tapping into buzz-worthy topics
Content that talks about what is currently being talked about tends to get talked about. Huh? Not pretty to say, but it’s true. Linking your niche to the current big thing, whether it be Britney Spears’ downfall or Google’s online monopoly, is a tried and tested recipe for viral success.
3. Try cramming lots of value into a small package
If I give you a 40 Rupees a week for ten years, you’re not going to care so much. If I give the same amount of money to you in one lump sum of 20800 Rupees, you’re going to be impressed, and you’re probably going to tell your friends. The same principle applies to viral content. More value in one place means more impact.
4. Learn from what works
Head to your favorite A-list or B-list blog and take a look at their list of Most Popular Posts.
Head to the front page of Digg, or del.icio.us, and note down the types of content you see there.
Through both these exercises, it’s more than likely you’ll be met with an idea that can be readily applied to your niche.
For example, let’s take a viral post from the sidebar on the right: 101 Blog Tips I Learned in 2006. What tips did you learn about your niche in 2007? Let’s say you blog about Italian food. 101 Italian Cooking Tips I Learned in 2007. Easy. Or SEO. 101 SEO Tips I Learned in 2007.
You’re using a proven formula to produce a radically different article, and I bet both of those would have a good chance of going viral within their respective niche (and possibly outside it).
5. Cut out the fat, and then some more
Viral content never starts with a winding anecdote, or a long explanation. It ruthlessly cuts out the fluff and starts with what’s important: the value. If you do have a fluffy intro, you can bet visitors will scroll right past it.
Any information that does not make your post easier to understand, or support your core message, needs to be cut, and cut without remorse. If you can make the same point in less words, do so.
Social media is best characterized as a war for attention. You can’t waste a drop of it on the unimportant.
6. Sew links into what you write
Carefully chosen outbound links add depth and value to your text. The trackbacks and impressions they leave on other blogs will help get the viral snowball effect rolling.
7. Spread the word
Word of mouth always needs to start somewhere, so it might as well be with you.
Self-submission to social media will always be a controversial area, and it’s a debate I don’t want to step into here. Needless to say, if you like that route, you can start with that. If you don’t, you can pass the post along to social media friends, run it past a few blogging chums, and otherwise get it under the noses of people who’re likely to appreciate what you’ve done.
1. Social media loves viral content. Viral posts are made to be shared, and what better way to share than through social media? As your post is passed along social media networks you can expect it to be championed by various users, creating a snowball effect for the content in question. This kind of social media success has the potential to bring hundreds of new visitors and subscribers to your blog.
2. Viral content generates inbound links. As viral content is both shared and talked about this will commonly occur through links into your blog. This will boost your Technorati ranking, bring new, targeted visitors, and possibly contribute to an SEO boost if the anchor text is good.
3. It can bring streams of traffic over long periods. The best forms of viral content are timeless, and the snowball effect of such posts can roll on for long periods of time. Content spread via word of mouth can contribute to your blog’s growth over a long period of time, whereas social media success alone tends to explode, then fizzle away to nothing.
4. It creates buzz around your blog. Viral content is great for spreading your brand throughout your niche. Your name and viral articles will seem to be turning up everywhere: in link round-ups, in social media, and so on. That kind of visibility will ensure your chosen niche begins to recognize your name.
5. It encourages comments. Viral content is meant to be talked about and much of that talk will occur in comments. In my experience, posts I’ve written that have become viral have also resulted in a high comment count. This is great for the social proof of your blog.
The new viral that has a chance to turn into an epidemic is Collegitis. I am talking about a disease which is spreading fast through the internet medium….. Yes the Internet………
Collegitis the new microsite cum viral campaign by minglebox…… has hit the internet… and I say it may infect you too……
Its a neat concept… and the site is pretty well done… telling the users to join in minglebox as a cure for collegitis as you can stay in touch with all your friends through it…… It has the usual referral system like importing all your users from your gmail, yahoo etc and telling them to check if they are infected or not….
Viral campaigns and having a microsite is now the in thing for most of the youth oriented sites… We had mentoshelpline for a toffee product Also they have also used the internet to promote their happydent brand through the Daddu ki amanat viral created by Webchutney , Even desimartini had a viral campaign “Makkadman” which was done by webchutney… well it wasnt related to social networking at all and simply a case of how an agency sells a viral without a strategy but still the viral timing was good… it was launched as a desi spiderman and to cash in on the spiderman 2 hype then there were others from webchuitney stable for makemytrip.com.
So what is viral marketing….
But what exactly is Viral Marketing?
Most viruses are known to spread rapidly â€“ and thus a Viral campaign is a campaign which spreads extremely rapidly. From person to personâ€¦really rapidly! Have I stressed enough on the rapid factor?
But how exactly can one use the internet to spread something virally?
Well people on the internet just love to share stuff. The cooler stuff you share â€“ the higher you go on the cool quotient ranking of your friends.
You can read the whole post about viral marketing and traditional marketing at watblog.